Project, vision, and the content
We want you to be a part of the journey.
We want you on the biggest symbol in the world from the footbal family.
We want you on "The Shirt"
Sign your team shirt and send it to "The Shirt- Heidenstrom, Haugenbakken 12 b, 3475 Saetre, Norway (or give it to the cyclist when he is in your country....)
Vision
We are creating the world's greatest symbol from the football family.
Methods
A man shall cycle and hitchhike alone from Oslo/Norway to Cape Town/South Africa to collect signed club shirts and create content every day.
The symbol
We are creating the world's largest football shirt ( http://www.theshirt.no/ opens 20. June 2009 ), a shirt and a symbol that is sewn together by the club signed jerseys. The Shirt symbolise the "football family standing together and not forgetting the small ones"
It's top clubs, lower clubs and fans who signs their own shirts and becomes a part of the the big shirt. The project is tested in the summer 2008 and we have 187 signatures from professional, top, and small clubs. Celebrities from the music- and movie world has also contributed as fans signed on their favourite club shirts. ""The Shirt will be exposed in South Africa during the World Cup 2010.
Take your team shirt.
A old one or a new one.
Sign it.
Let your team mates sign it.
Send it to "The Shirt / Heidenstrom, Haugenbakken 12 B, 3475, Saetre, NORWAY.
Then; spread the word!
The journey, content, interactivity, and followers.
The journey start 20. June 2009. He cycles alone through the whole of Europe, as well as bicycles and hitchhiking through Africa. The journey starts from the Nobel Peace Centre / Oslo / Norway and ends on Robben Island / Cape Town / South Africa. He will make content from all countries, places, and people. Content ranges from the history, culture, tradition to the person and events. From 20. June 2009 - www.nettavisen.no (300,000 unique users each day) expose the journey on their front page each day. Today; 18.05.2009, we have in addition four other media players that want to follow the journey.
Project manager and cyclist. Name, Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) has worked with football as a hub for; marketing, media, values, Soccer Against Crime, and Valerenga against racism. He will make content each day on the 10 month journey. He uses; handheld camera, photo, mobile phone, a laptop, and dictation. Photos and text published directly with mobile telephone as modem to PC. Video will be published where there is wireless/cable Internet.
Channels pr. 28 April 2009:
http://www.nettavisen.no/, http://www.nrc.no/, www.youtube.com , www.facebook.com , www.twitter.com , http://www.vif-fotball.no/
Content (main):
GPS; where is he now - where does he end today? (it is GPS tracking to google map every day) Short text messages / picture; where is he now, what he can see, whats the next step Longer report; text / image, history, the place, culture, sights, "Wat's hot / not" Further report video / audio (VJ form) Content from the friendship and the great projects for the football family have about; anti-racism, inclusion, creation of problem-solving / cohesion and support in countries with problems
We have the support of the various clubs and soccer organisations. Norwegian Refugee Council is the partner.
Travel and country:
Here is a list of the countries he will go through. There will be ferry- and boat trips. The bike is used in Europe and mostly hiking in Africa. A detailed list of the plan on the date and location can be sent on request.
Norway (20 June 2009, the "world refugee day" ) Sweden Finland Russia Estonia Latvia Lithuania Kaleningrad Poland Denmark England Wales Scotland Northern Ireland Ireland Germany Netherlands Belgium Luxembourg France Spain Portugal Monaco Italy Vatican City Bosnia and Herzegovina Switzerland Croatia Hungary Austria Czech Republic Slovakia Ukraine Roumania Bulgaria Greece Turkey Syria Lebanon Israel Egypt Sudan Ethiopia Uganda Kenya Rwanda Burundi Tanzania Malawi Mozambique Zimbabwe South Africa (Spring 2010)
FAQ:
Who:
Bjorn Heidenstrom, 41 years, 2 children, Marianne is the Girlfriend. Bjorn started with his football in Herøya IF, Porsgrunn. Played later on the Jr - National team. Bjorn has worked as marketing manager for 3 clubs; Spk Barum, Drobak IF, and Vålerenga Fotball, and has worked as media manager in http://www.vif-fotball.no/. He was one of the founders of the Norwegian athletes central organisation and has been involved in the development of projects in the project; Vålerenga against racism. He led the project "Enga go to start," a walk on 32 mil in 7 days, to travel awareness and money to SAC - a South African project founded by Rune Bratseth and Kjetil Siem, who were managed by the Red Cross. Bjørn is an active, engaged and creative guy with the idea that football is more than 22 players running after a ball ....
Why? (creating the world's largest shirt and symbol)
Because the use of symbols in football is important and widespread. Because the colours and the emblem of a shirt is unifying, and because the world's largest shirt sewn together of signed jerseys, could be internationally known and recognised as a unifying symbol. "together - the football family - we don't forget the small" (read; campaign; Forgetmenot, press conference, www.nrc.no)
Why? (cycle and hitchhike alone through 51 countries)
Because you have to create content and commitment to expose the key issues. Along the way you get time to publish content, and not at least show the will behind the project. This trip is for people who wants to follow the man and to help the man on the bike. A pint of water when he is thirsty, one place to the tent when he should sleep, and a signed shirt to the big shirt. The benefit to those who follow the journey, will be the feeling of participation and ownership. The reward for those who follows is; tips, hints, facts, and stories from countries, cultures, traditions, and people. The trip will prove that that you just need a a bike and a camera to show people how wonderful the football world can be. It is also well known that controlled madness could be content.
Who (NRC)
NRC was chosen by Bjørn because the NRC show themselves as honest and committed, and that the NRC is the last in line for those who have lost everything. NRC displays a climate of cooperation with all organisation that want an improvement, and the NRC is perceived as modern in their behaviour. NRC also applaud all the players who seek improvement, and solutions (Unicef, Red Cross, SAC, MOT, etc) What does a bike, football, and club shirts have in common with refugees? Children who are refugees have a difficult starting point, have small hope for the future. Often they feel that football as a common arena for friendship, fun and dreams. One fact; - The heroes created in Africa today is often football players. Content: Followers of this journey will be able to see that football is a door-opener to friendship, camaraderie and great experiences. Football and its surroundings is the world's largest collection point. We will create a channel, we will create followers of this channel. We have recognised that one must entertain and create interest to get and keep followers to the moment fore those who must not be forgotten.
The project uses; handheld camera, photo, mobile phone, a laptops, and dictation. Channels from day one is; www.nettavisen.no, www.nrc.no www.youtube.com, www.facebook.com, www.twitter.com, www.vif-fotball.no
As of: 24. April 2009 is Bjørn promised a hot lunch at Mysen (day 1), a space of the tent by Amal in Sweden (day 2), a dinner of friends of Mike Speight (Sheffield), and a dinner and a bed in Johannesburg (after about 250 days). As of: 24. April 2009, a cal from Ronny Johnsen (ex Man Utd) who wants to be a city guide in Manchester, a call from Lars Bohinen (ex Nottingham Forest) who want to be a city giude in Nottingham, a call from David Brocken (ex Andelcht FC/Belgium) who wants to open doors in Belgium, a call from Mike Speight (ex Sheffield United) who reports that SU is ready with a signed shirt and a hot lunch.....
"the Shirt is the symbol, "Forget them not" is the parole, "Forgetmenot" is the brand from them who says, and unfortunately often have to shout: "Forget me not!"
Forgetmenot - The Shirt 2009/10
Bjorn Heidenstrom
Project Manager and the traveling cyclist
Mail; bjorn.heidenstrom@gmail.com
Mobile; +47 90698118
Twitter; www.twitter.com / heidenstrom "
Bjørns master of crew"
Marianne Grinaker
Dugnad Worker who is at marianne.grinaker@gmail.com
Value partner NRC (http://www.nrc.no/)
Erik Giercksky (erikg@nrc.no)
Marius Lystad (marius.lystad@nrc.no)
Media Partner http://www.nettavisen.no/
Gunnar Stavrum (CEO)
Pål Nisja (web guru)
A old one or a new one.
Sign it.
Let your team mates sign it.
Send it to "The Shirt / Heidenstrom, Haugenbakken 12 B, 3475, Saetre, NORWAY.
Then; spread the word!
The journey, content, interactivity, and followers.
The journey start 20. June 2009. He cycles alone through the whole of Europe, as well as bicycles and hitchhiking through Africa. The journey starts from the Nobel Peace Centre / Oslo / Norway and ends on Robben Island / Cape Town / South Africa. He will make content from all countries, places, and people. Content ranges from the history, culture, tradition to the person and events. From 20. June 2009 - www.nettavisen.no (300,000 unique users each day) expose the journey on their front page each day. Today; 18.05.2009, we have in addition four other media players that want to follow the journey.
Project manager and cyclist. Name, Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) has worked with football as a hub for; marketing, media, values, Soccer Against Crime, and Valerenga against racism. He will make content each day on the 10 month journey. He uses; handheld camera, photo, mobile phone, a laptop, and dictation. Photos and text published directly with mobile telephone as modem to PC. Video will be published where there is wireless/cable Internet.
Channels pr. 28 April 2009:
http://www.nettavisen.no/, http://www.nrc.no/, www.youtube.com , www.facebook.com , www.twitter.com , http://www.vif-fotball.no/
Content (main):
GPS; where is he now - where does he end today? (it is GPS tracking to google map every day) Short text messages / picture; where is he now, what he can see, whats the next step Longer report; text / image, history, the place, culture, sights, "Wat's hot / not" Further report video / audio (VJ form) Content from the friendship and the great projects for the football family have about; anti-racism, inclusion, creation of problem-solving / cohesion and support in countries with problems
We have the support of the various clubs and soccer organisations. Norwegian Refugee Council is the partner.
Travel and country:
Here is a list of the countries he will go through. There will be ferry- and boat trips. The bike is used in Europe and mostly hiking in Africa. A detailed list of the plan on the date and location can be sent on request.
Norway (20 June 2009, the "world refugee day" ) Sweden Finland Russia Estonia Latvia Lithuania Kaleningrad Poland Denmark England Wales Scotland Northern Ireland Ireland Germany Netherlands Belgium Luxembourg France Spain Portugal Monaco Italy Vatican City Bosnia and Herzegovina Switzerland Croatia Hungary Austria Czech Republic Slovakia Ukraine Roumania Bulgaria Greece Turkey Syria Lebanon Israel Egypt Sudan Ethiopia Uganda Kenya Rwanda Burundi Tanzania Malawi Mozambique Zimbabwe South Africa (Spring 2010)
FAQ:
Who:
Bjorn Heidenstrom, 41 years, 2 children, Marianne is the Girlfriend. Bjorn started with his football in Herøya IF, Porsgrunn. Played later on the Jr - National team. Bjorn has worked as marketing manager for 3 clubs; Spk Barum, Drobak IF, and Vålerenga Fotball, and has worked as media manager in http://www.vif-fotball.no/. He was one of the founders of the Norwegian athletes central organisation and has been involved in the development of projects in the project; Vålerenga against racism. He led the project "Enga go to start," a walk on 32 mil in 7 days, to travel awareness and money to SAC - a South African project founded by Rune Bratseth and Kjetil Siem, who were managed by the Red Cross. Bjørn is an active, engaged and creative guy with the idea that football is more than 22 players running after a ball ....
Why? (creating the world's largest shirt and symbol)
Because the use of symbols in football is important and widespread. Because the colours and the emblem of a shirt is unifying, and because the world's largest shirt sewn together of signed jerseys, could be internationally known and recognised as a unifying symbol. "together - the football family - we don't forget the small" (read; campaign; Forgetmenot, press conference, www.nrc.no)
Why? (cycle and hitchhike alone through 51 countries)
Because you have to create content and commitment to expose the key issues. Along the way you get time to publish content, and not at least show the will behind the project. This trip is for people who wants to follow the man and to help the man on the bike. A pint of water when he is thirsty, one place to the tent when he should sleep, and a signed shirt to the big shirt. The benefit to those who follow the journey, will be the feeling of participation and ownership. The reward for those who follows is; tips, hints, facts, and stories from countries, cultures, traditions, and people. The trip will prove that that you just need a a bike and a camera to show people how wonderful the football world can be. It is also well known that controlled madness could be content.
Who (NRC)
NRC was chosen by Bjørn because the NRC show themselves as honest and committed, and that the NRC is the last in line for those who have lost everything. NRC displays a climate of cooperation with all organisation that want an improvement, and the NRC is perceived as modern in their behaviour. NRC also applaud all the players who seek improvement, and solutions (Unicef, Red Cross, SAC, MOT, etc) What does a bike, football, and club shirts have in common with refugees? Children who are refugees have a difficult starting point, have small hope for the future. Often they feel that football as a common arena for friendship, fun and dreams. One fact; - The heroes created in Africa today is often football players. Content: Followers of this journey will be able to see that football is a door-opener to friendship, camaraderie and great experiences. Football and its surroundings is the world's largest collection point. We will create a channel, we will create followers of this channel. We have recognised that one must entertain and create interest to get and keep followers to the moment fore those who must not be forgotten.
The project uses; handheld camera, photo, mobile phone, a laptops, and dictation. Channels from day one is; www.nettavisen.no, www.nrc.no www.youtube.com, www.facebook.com, www.twitter.com, www.vif-fotball.no
As of: 24. April 2009 is Bjørn promised a hot lunch at Mysen (day 1), a space of the tent by Amal in Sweden (day 2), a dinner of friends of Mike Speight (Sheffield), and a dinner and a bed in Johannesburg (after about 250 days). As of: 24. April 2009, a cal from Ronny Johnsen (ex Man Utd) who wants to be a city guide in Manchester, a call from Lars Bohinen (ex Nottingham Forest) who want to be a city giude in Nottingham, a call from David Brocken (ex Andelcht FC/Belgium) who wants to open doors in Belgium, a call from Mike Speight (ex Sheffield United) who reports that SU is ready with a signed shirt and a hot lunch.....
"the Shirt is the symbol, "Forget them not" is the parole, "Forgetmenot" is the brand from them who says, and unfortunately often have to shout: "Forget me not!"
Forgetmenot - The Shirt 2009/10
Bjorn Heidenstrom
Project Manager and the traveling cyclist
Mail; bjorn.heidenstrom@gmail.com
Mobile; +47 90698118
Twitter; www.twitter.com / heidenstrom "
Bjørns master of crew"
Marianne Grinaker
Dugnad Worker who is at marianne.grinaker@gmail.com
Value partner NRC (http://www.nrc.no/)
Erik Giercksky (erikg@nrc.no)
Marius Lystad (marius.lystad@nrc.no)
Media Partner http://www.nettavisen.no/
Gunnar Stavrum (CEO)
Pål Nisja (web guru)
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